Herbs, flowers, extracts? today they are all welcomed by the market, but in 1972, when Helan (Helios - Animus) was created with the precise aim of producing natural cosmetics, genuine traditions and centuries old knowledge of herbs seemed to have been forgotten, pushed aside in a frenetic rush towards modernism.
Only infinite trust in the healthiness of a world seen in a natural key could have convinced us to produce cosmetic ranges made from plant oils and extracts, essences, honeys and scented waters, which give a sense of well-being and beauty thanks to the wealth of their main ingredients and their affinity with the skin.
The incentive was a natural vocation seen more as a philosophy of life than a production choice. For this purpose Helan phytocosmetics are formulated with substances which are skilfully drawn from nature:
Vegetal extracts containing effective ingredients and essential oils, in perfect synergy for the best cosmetic solution;
Sebum-similar, non-comedogenic vegetal oils and butters;
Vegetal emulsions, non-etoxilate (not containing POE/PEG).
The Helan functional lines are, in addition:
Preservative-free (by law 713/86);
Free of synthetic colorants;
Clinically tested, but not on animals;
Biodegradable as far as possible in harmony with nature.
The entire Helan formulation and production system is carried out according to high quality standards and all processes comply with the criteria of certification relating to quality and the environment set out in international standards.